A story scorecard
Directional scores for clarity, visible proof and the path you want people to take.
Fix your story
Your story is already being judged. Find the weak spots before the verdict.
See what customers, partners, media and AI-assisted search can understand from the public story. Then decide what to keep, prove, rewrite or cut.
Get the first readSample KEK story scorecardMarket-entry claim · 4 public pages checked
2/5Proof strength
Verdict
Rewrite before launch.
The offer is clear. “Trusted regional partner” is not supported by a named market, case study, client quote or partner announcement.
KeepMarket-entry communications
FixAdd one named market and one public proof point
Cut“Trusted regional partner” until the evidence exists
How the verdict works
From public signals to communications action.
Watch the 40-second explainer, then use the first read to see what your own public story makes clear and what it leaves unsupported.
AI-powered first read
See what the public story says before you brief the work.
Pulse reads the public starting point. KEK adds the judgement. No private workspace, hidden data or ranking promise.
Why complete the full form?
Turn a generic website read into a decision-ready verdict.
The automated read cannot know which audience, market or business decision matters. Your answers tell KEK what to judge and stop the review becoming another generic website audit.
The evidence trail
The exact public pages, claims, examples and gaps behind the verdict.
A hard recommendation
What to keep, prove, rewrite or cut before more communications spend.
The next move
One practical priority for the audience, market and decision you named.
Get the verdict behind the score.
Name the audience, market and decision. KEK will confirm the public pages to review, then return a scorecard, evidence trail and a clear keep, prove, rewrite or cut recommendation.
Senior story review
Move from an automated first read to a human judgement.
A bounded scorecard, evidence trail and keep, prove, rewrite or cut recommendation.
Request the senior story reviewWhat is in scope
One defined audience, one market or business move, and a bounded set of current public evidence.
Evidence standard
Named public sources, approved first-party proof and explicit limits. No invented results or confidential material.
Not a fit
Guaranteed coverage, rankings or sales; anonymous mass outreach; an undefined multi-market brief; or work requiring unapproved claims.